When Danish adventurer and businessman René Kaerskov jumped out of a helicopter into the ice cold of the Arctic, directly over the North Pole in 2008, he had no idea that he was parachuting into a new era.
Because at that moment in time, landing safely at the most northerly point of the globe, his heart was conquered by the cool, simple beauty and infinite white expanse of the eternal ice. Overwhelmed by these fascinating impressions, he also captivated his business partners Michael Witt Johansen and Lars Gram-Skjønnemann with his descriptions of the exquisite splendour of the Arctic landscape. Inspired by these beautiful images the two Danes started to develop the vision of a new watch brand - a watch brand which would be as pure, clear and breathtakingly beautiful as the Arctic itself.
The idea for BERING was born.
WHEN ARCTIC BEAUTY INSPIRES EVERY SECOND
Timelessly beautiful and long-lasting, like the eternal ice, BERING blends minimalistic Danish design and optimal material strength in a unique way. Inspired by the beauty of the Arctic, the style of the BERING watch and jewellery collection is characterised by clear, streamlined forms and pure elegance.
WHEN TIME PASSES ON A WATCH WITHOUT A TRACE
BERING merchandise is made from first-class materials, which have guaranteed durability and are in perfect harmony with the timeless design.
High-tech ceramic is a material with unique properties. As well as being highly scratch-resistant, high-tech ceramic is very light, heat-resistant and also anti-allergic. The super-sleek surface gives the material its unique “Smooth Touch” and thus provides for the unmistakably comfortable feel. It is a highly demanding and time consuming manufacturing process which makes high-tech ceramic so valuable:
Firstly, fine ceramic powder is pressed into a mould.
Afterwards the material obtains its extreme density and toughness as it is heated in the oven at 1600 degrees centigrade.
After cooling, the material is sanded, shaped and polished, and is now so hard that only a real diamond can finish it.
As ceramic specialist and with its own ceramic collection, BERING is a professional in dealing with this unique material. The BERING brand has been particularly shaped by the production of extremely slim ceramic watches and watches with linked straps made of scratch-resistant high-tech ceramic.
BERING SLIM CERAMIC - THE PERFECT SYMBIOSIS OF MINIMAL SLIM DESIGN AND MAXIMUM MATERIAL STRENGTH
In its high-tech ceramic collection, BERING presents the SLIM CERAMIC watches in an unusual slim design. The smooth-flowing surface texture of the materials ideally merges with the modest design of the BERING watches.
BERING sapphire glass is especially robust, crystal clear and scratch-resistant. This means that the time isn’t scarred by unpleasant traces of scratches or cloudiness on the watch glass. Furthermore, sapphire glass is less sensitive to impact than, for example, mineral glass or quartz glass. It offers a very high translucency and light refraction, making it even more easy to read the time. The BERING dials with attention to detail thereby stand out even more.
BERING watches are made of premium quality materials such as surgical steel (316L) that is also used in medical engineering. The cool look of the stainless steel and the puristic and clear line of the BERING watch design complement each other ideally and guarantee a glittering appearance. The elegant BERING look is achieved with a finely brushed or highly polished stainless steel surface.